You’ve done it. We’ve all done it. It’s the primary function that the Internet is used for: searching for information, goods, or services. And because of their brand dominance, it is sometimes referred to as “Googling” or searching for items on the Internet.
This is a no-nonsense downloadable pdf file explanation of organic versus paid search results and how they appear on the page. Two major things to keep in mind:
1) make sure your searches are "anonymous" when evaluating your positioning (see the previous video) and
2)your online competition is most likely very different from your "real-world" competition.
Most people don’t realize it, but the results you get when you...READ MORE
